We are so excited to announce that we will be hosting a test show for one of our most loved designers, Martina Liana! The show will be held from June 23rd to June 24th and will be showing dresses of all shapes and styles that will be sure to please every bride! Read below to get all the details!!
First thing's first; what is a test show and how is it different from a trunk show?
A test show is a very unique event where a designer sends dresses for the following year's collection to select retailers of their brand for brides to test the dresses and give feedback; these brides will be instrumental in shaping the new collection. On the other hand, during trunk shows, designers send the current collection of dresses that have already hit the runway.
What's the advantage?
Not every dress that is being tested will make the cut for the collection and can be removed from the collection at any time. This means that a bride will have to say yes to her dress that weekend in order to ensure she will be able to have the dress of her dreams. This also means that if a particular dress is cut from the collection, the bride who purchased it could be the only one (or one of few) to have that dress in the US, which is not something many brides can say.
Who is Martina Liana?
The Martina Liana wedding gown collection has risen from the celebrated mind of Chief Creative Officer, Martine Harris. It is for the bride that is fashionable, yet timeless; glamorous, yet sophisticated; and modern, yet classic. Martine believes "A bridal gown is more than just something a bride will wear once. She will replay the memories of her day in her mind for years to come and pictures of her will be passed down for generations. A bride’s love story inspires us and this is why we love creating magical and unforgettable gowns." These couture gowns range from simple elegance to full embroidered glamour, with everything in between without losing the Martina Liana feel.